About the brand

Founded in 2014, THATCH was born with the goal of creating jewelry that combines both a luxury and fine essence at an accessible price point. As a brand, we are redefining modern, feminine style - and as a business, we are redefining what and how success is created. The small team is led by Amy Goin and Laura Laing who, together, have struck a perfect balance of design and function. Amyʼs background in sales and business development paired with Lauraʼs background in jewelry design and metalsmithing allowed the duo to lay the groundwork for a thriving business to evolve and grow to what it is today. The jewelry is designed with intention for both everyday and special occasions with the wearer in mind. THATCHʼs pieces foster meaningful connections to your jewelry, offering a fresh and optimistic vision for the modern woman.

In the studio

THATCH opened their first retail space on November 2nd 2023. This vibrant studio embodies the spirit of the brand and its Southern Californian roots. Drawing inspiration from Californiaʼs natural beauty, the storeʼs interior seamlessly blends modern aesthetics with casual bohemian vibes. The sundrenched space is surrounded by the beauty of Liberty Station cypress trees, expansive lawns and the delicious foods from Liberty Public Market.

"It has been a long time coming and a dream realized to have a space where our loyal following can come in and explore our collection. It's the beginning of an exciting new chapter for us and we couldn't be more thrilled about it"
- Amy Goin and Laura Laing

Meet the team

Designer and Production Director

Trained in jewelry design and metalsmithing, Laura takes the design concepts and brings it to life in the final collections. From initial sketch to the end product, she has her meticulous eye on each step of the process. Her passion for art, design, and craftsmanship stems from her artistic father who nourished her creativity and encouraged her love to create things by hand. She believes jewelry is wearable art and a self expression - unique to every individual. With her rescue pups, Cassie and Luke, by her side, she spends each day fully submerged in her craft.

Sales Director and Social Media

Amy is our brand and industry expert. She loves to form strong connections and curate the best assortments for our retailers. She truly knows the ins and outs the THATCH customer as she herself was one of our first customers. After a decade of hustling the showroom scene in NYC, Amy and her husband moved to California to enjoy a more balanced, sunny life. When she discovered THATCH as an emerging local company, she saw an opportunity to help the brand expand. Her drive and silly spirit keep us moving onward and upward.

Operations, Client Services and Photography

With a keen eye for detail, Kristy makes sure our studio runs smoothly and our customers are always satisfied. As our in-house lifestyle photographer, she creates the amazing imagery that embodies the THATCH brand. She studied photography and spent many years in the San Francisco service industry before moving to San Diego with her husband in search of something new. Her skills found the perfect home at THATCH - she is our highly organized perfectionist.

Marketing, Social Media, and PR

Bringing a fresh perspective and big vision, Natalie excels in driving brand growth. Always resourceful and optimistic, on any given day you can find her creating compelling social media content, managing influencer relationships and press opportunities, and leading our social media ad strategy. A valuable addition to our marketing team, Natalie approaches each project with positivity and dedication.

Fulfillment and Studio Manager

Sarah is our thoughtful and meticulous fulfillment manager. When it comes to our physical brand experience, Sarah leads the charge, ensuring no small detail is forgotten. The meaningful unboxing you’ve come to expect has Sarah written all over it! Whether she’s keeping the studio running without a hitch or packaging each order with care, she brings the perfect mix of pragmatism and composure to the team.