About the brand
Founded in 2014, THATCH was born with the goal of creating jewelry that combines both a luxury and fine essence at an accessible price point. As a brand, we are redefining modern, feminine style - and as a business, we are redefining what and how success is created. The small team is led by Amy Goin and Laura Laing who, together, have struck a perfect balance of design and function. Amyʼs background in sales and business development paired with Lauraʼs background in jewelry design and metalsmithing allowed the duo to lay the groundwork for a thriving business to evolve and grow to what it is today. The jewelry is designed with intention for both everyday and special occasions with the wearer in mind. THATCHʼs pieces foster meaningful connections to your jewelry, offering a fresh and optimistic vision for the modern woman.
In the studio
THATCH opened their first retail space on November 2nd 2023. This vibrant studio embodies the spirit of the brand and its Southern Californian roots. Drawing inspiration from Californiaʼs natural beauty, the storeʼs interior seamlessly blends modern aesthetics with casual bohemian vibes. The sundrenched space is surrounded by the beauty of Liberty Station cypress trees, expansive lawns and the delicious foods from Liberty Public Market.
"It has been a long time coming and a dream realized to have a space where our loyal following can come in and explore our collection. It's the beginning of an exciting new chapter for us and we couldn't be more thrilled about it"
- Amy Goin and Laura Laing
Designer and Production Director
Laura Laing
Trained in jewelry design and metalsmithing, Laura takes the design concepts and brings it to life in the final collections. From initial sketch to the end product, she has her meticulous eye on each step of the process. Her passion for art, design, and craftsmanship rings through every aspect of THATCH from jewelry to packaging to showroom furniture and displays, she's thought through every detail and is never afraid to get her hands dirty. In addition to the THATCH collection, she also creates custom engagement, bridal, and heirloom fine jewelry. When she's not fully submerged in her craft, she's chasing her toddler son with her rescue pups by her side.
SALES DIRECTOR
Amy Olson Goin
Amy is our brand and industry expert. She loves forming strong connections and curating the best assortments for our retailers. She knows the ins and outs of the industry and adds a bit of her creative touch to every aspect of the business, from product design to collaborations, as well as overseeing our marketing efforts. After a decade of hustling the showroom scene in NYC, Amy and her husband moved to California to enjoy a more balanced, sunny lifestyle. She has helped grow THATCH to be the recognizable brand that it is to both retailers and customers alike. Her drive and silly spirit keep us moving onward and upward.
Operations, Website and Photography
Kristy Spicuzza
With a keen eye for detail, Kristy makes sure everything operates smoothly and our team always has what they need. As our in-house lifestyle photographer and web manager, she not only creates some of the amazing imagery that embodies the THATCH brand, but also keeps our website design fresh and on point. She studied photography and spent many years in the San Francisco service industry before joining the team in San Diego. Her skills found the perfect home at THATCH—she is our highly organized perfectionist.
Marketing, Social Media and PR
Natalie Bay
Bringing a fresh perspective and big vision, Natalie excels in driving brand growth. Always resourceful and optimistic, on any given day you can find her creating compelling social media content, managing influencer relationships and press opportunities, and leading our social media ad strategy. A valuable addition to our marketing team, Natalie approaches each project with positivity and dedication.
Client Services and Fulfillment Manager
Sarah Pinsky
Thoughtful and meticulous, Sarah makes sure our customers are always happy. From email support to the physical brand experience, she ensures no small detail is forgotten. The meaningful unboxing you’ve come to expect has Sarah written all over it! Whether she’s keeping the studio running without a hitch or packaging each order with care, she brings the perfect mix of pragmatism and composure to the team.
Email Marketing and Photography
Anna Kadychkina
An expert in email marketing, advertising and Shopify, Anna excels in developing strategies that drive engagement and allow us to connect with our customers. She also helps to capture the essence of THATCH with her beautiful video and still photography. Outside of work, Anna is passionate about exploring the outdoors; finding inspiration in art and nature which fuels her creativity and drive in the marketing world.
